Connect with Your Target Audience
Learn about the best ways to engage clients and prospects, make important face-to-face connections, and strengthen relationships.
How to Effectively Market Your Company
Learn how to use a 360 "closed loop" approach to marketing to position your company, grow relationships, and close the sale.
How to Hire Marketing Professional
Three key elements to look for: Creative energy, Persistence, Experience/history of success - and not necessarily in your industry.
Direct Mailing: Close the Loop
Learn why direct mail still plays an important role in relationship building. Use in conjunction with other marketing activities - e.g., social media, thought leadership program, intellectual capital assets, email campaigns, etc. - to help keep your company first in mind with clients and prospects.
Why the Green Building Niche Is Important
Green building is no longer a niche market. According to the USGBC, as of October 2016, more than 15.7 billion square feet of building space is LEED-certified worldwide. Upfront investments in green building make properties more valuable, with an average expected increase in value of 4%. Through lowered maintenance and energy costs, expected ROI from green building retrofits means the project pays for itself in just seven years. http://www.usgbc.org/articles/green-buildingfacts
Block Consulting Marketing and Business Development Qualifications
Read about 4 shining examples of creative ideation and innovative business development programs that rocked our - and each client's - world! Patty Block collaborated, envisioned, designed, and implemented dozens of high impact bus dev programs which, in turn, generated millions in sales for her clients.
The Power of Thought Leadership
Thought Leadership is a powerful strategy to help ensure business growth. Learn how one in a series of Thought Leadership programs dramatically increased market buzz, positioned the client's Technology practice as industry Subject Matter Expert (SME), and created a sales funnel resulting in millions in revenue.
Industry partnerships and strategic alliances provide a cost effective way to leverage another company's innovations and network, with little to no research and zero acquisition costs. Alliances also rapidly expand your footprint and fill the leads pipeline. Learn how the alliances Patty Block sourced, secured, and managed helped springboard millions in sales for her clients.
Intellectual capital, one element of your overall content management strategy, plays an important leading role in creating and adding value to business performance and results. Leading companies - in this example, Right Management, a global talent and career management organization - leverage ghostwritten bylines in prestigious industry journals. Thought Leadership content broadens market awareness, educates clients and prospects, and enhances business development outcomes.
Block Consulting Rolodex (not inclusive)
This excerpt of Patty Block's Rolodex illustrates the breadth and depth of her experience leading successful marketing, business development, strategic alliance, and sales pursuit initiatives targeting enterprise, small to midsize, and startup/emerging organizations.
Three Key Elements of Your Marketing Mix
Selecting the elements of your marketing and PR mix involves more than simply deciding which channels to engage your target audiences. Learn how three best practices can make a world of difference when it comes to achieving marketing - and sales - success.
Your Brand Story
More than ever before, your brand story - and compelling brand storytelling - improves sales outcomes. Customer success stories no longer focus on features and functions, or work flows. It is all about providing concrete examples which illustrate your client's positive experiences and the business benefits of your solution.
Contact Patty now to schedule a free consultation.
Call, text or email: +1 415 294 0821